[Download free ebook] Casino Marketing: Theories and Applications
·•●- Kathryn Hashimoto Ph.D. ·•●-
| #2342850 in Books | 2009-05-16 | Original language:English | PDF # 1 | 9.04 x.24 x7.32l,.55 | File Name: 0131996142 | 160 pages
||5 of 7 people found the following review helpful.| Awful!|By Tyler Durden|This book is devoid of any useful information. It has no meaninful statistics or analysis on anything related to actual Casino Marketing. All of them examples in the book are about different industries. The information that is provided is so basic it could be intued by anyone with half a brain. The book barely addresses mail marketing/player's club and d
The content in Casino Marketing has been pulled from the author's personal knowledge learned from 30 years researching, teaching and writing in the field as well as prominent gambling practitioners, and industry trade journals. This book on casino marketing is an attempt to link the gaming industry to the business environment and its theoretical underpinnings. Different from its competitors, this book uses and discusses different marketing theorie...
[PDF.fi06] Casino Marketing: Theories and Applications Rating: 3.99 (604 Votes)
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